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ABOUT US

From Vision to Reality: The Pioneers of Digital Advertising in the U.S. Virgin Islands

At RockVision, we don't just create advertisements—we craft experiences that resonate. Rooted in a legacy of innovation and community impact, our journey began with a visionary's dream to revolutionize entertainment and advertising in the Caribbean. Today, we stand as the first licensed digital billboard company in the U.S. Virgin Islands, blending cutting-edge technology with unmatched expertise to amplify brands and inspire connections.

Our Vision

To revolutionize outdoor advertising in the U.S. Virgin Islands by delivering cutting-edge digital solutions that empower businesses to connect, inspire, and thrive in an ever-evolving world.

Our Mission

Our mission is to transform the advertising landscape in the Caribbean through innovative digital billboard technology, exceptional creativity, and a commitment to helping businesses of all sizes stand out. At RockVision, we aim to deliver impactful campaigns that capture attention, foster engagement, and drive meaningful results.

Our Process

At RockVision, our process is designed to make advertising seamless and effective. We begin by understanding your unique business goals and target audience. Our team collaborates with you to create visually stunning and impactful designs tailored to your brand. Once approved, we implement your campaign across our strategically placed digital billboards, ensuring maximum visibility and engagement. Throughout the process, we provide personalized support and performance insights to help your brand succeed.

Our Team

The RockVision team is a dedicated group of professionals passionate about technology, creativity, and community impact. With decades of experience in advertising, marketing, and design, we bring diverse expertise to every project. Led by Jose “Tony” Rosario, a visionary leader with deep roots in the Virgin Islands, our team works collaboratively to ensure your advertising goals are not only met but exceeded. Together, we are committed to making your brand’s message rock-solid and vividly clear.

aBOUT THE VISIONARY

Jose “Tony” Rosario is a native Virgin Islander whose love for music inspired him to start Westline Productions in 1979 when he was a teenager attending Charlotte Amalie High School.

Westline Productions began a grassroots disc jockey group providing entertainment for parties and special events. The group’s reputation for advertising and marketing great parties grew quickly and steadily and the group soon became popular among teenagers and young adults. This led to numerous bookings throughout the Virgin Islands, the Caribbean and the US mainland.

Because entertainment activities in the Virgin Islands was extremely limited in the entertainment industry and, Virgin Islanders at the time rarely got an opportunity to see well-known and high-profile artists perform, Tony realized that he could create a niche and position himself and Westline Productions as the #1 business in the entertainment industry. Tony worked hard and aggressively and marketed Westline Productions to build a prestigious clientele of entertainers and due to that hard work Westline Productions grew to include politicians, private corporations, government agencies and non-profit organizations as clients.

Jose "Tony"
Rosario

Always a visionary and seeking ways to provide the people and the community of the Virgin Islands with a service that benefits everyone, Tony saw a need where businesses can utilize technology to help improve their brand and visibility. It is through that insight and Tony’s experience with advertising and marketing Westline Productions for over 30 years that RockVision VI, a digital signage company offering businesses an alternative to print advertising, was formed becoming the first licensed digital billboard company in the US Virgin Islands.

RockVision VI was scheduled to launch in 2017 however, it was delayed by Hurricanes Irma and Maria and was then launched in 2018.

RockVision VI currently has billboards strategically positioned on the island of St. Thomas to help maximize the visibility of any business and with plans to expand to include St. Croix and St. John. All billboards are HD quality LED billboards that are eco-friendly and visually appealing.

Meet Our Partner

Kenneth "Nico" Peters - President & CEO, Seth LED

Kenneth “Nico” Peters is the President and CEO of Seth LED, a premier digital billboard manufacturing company based in Wisconsin. Founded in 2006, Seth LED specializes in crafting high-quality, durable, and innovative digital signage and billboard solutions for customers across the United States and internationally. The company is renowned for its commitment to excellence, offering high-resolution, full-color displays and holding multiple patents and pending patents that showcase its leadership in cutting-edge technology for digital signage.

Seth LED takes pride in custom-building digital signage tailored to the unique environments where the signs are installed.

Seth LED takes pride in custom-building digital signage tailored to the unique environments where the signs are installed.In the Caribbean, where heat, moisture, and wind present unique challenges, Seth LED employs robust LED panels, high-performance power supplies, and fans equipped with sensors to ensure durability and optimal performance. Additionally, the company utilizes its patent-pending TiteCore LED Encapsulation System, which adds a protective layer to panels, making them exceptionally resilient in harsh outdoor conditions.

In 2014, Kenneth expanded Seth LED’s impact by partnering with Rock Vision VI, located in St. Thomas, U.S. Virgin Islands. This collaboration provides state-of-the-art mobile digital display systems, delivering dynamic advertising solutions specifically designed for outdoor environments.

Kenneth’s dedication to quality, innovation, and environmental adaptability has established him as a leader in the digital advertising industry, shaping the future of outdoor advertising globally.

Red Hook Ferry Terminal

Downtown Charlotte Amalie

Mandela Circle

Airport Location
(Coming Soon)

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